Healthy home-cooked meals in
less than 20 minutes!
Click the video to learn how your family's meals can be simple, easy and delicious.
The 3 Lies That Kept Me Stuck in Unhealthy Habits and Why I Created the
PB3 Challenge For You.

Let me guess...
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You wish you had more time to meal prep & cook healthier meals
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You feel guilty every time you go through the drive-through instead of making a home-cooked dinner
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You're overwhelmed and stressed from trying to figure out what you should or shouldn't be feeding yourself and your kids
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You lack confidence and know-how when it comes to cooking for your family
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Your child's diet consists of chicken fingers, mac & cheese and pizza.
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You worry about some of your chid's recurring "issues" and know there is a deeper problem
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You've tried allll the fads, but nothing sticks
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You want more energy and are tired of feeling tired
If you’re going through this right now, I’m here to tell you:
It's not your fault and you are not alone.
Me, and so many moms like you, have been through a similar struggle.
The good news is that there is light at the end of the tunnel.
I've been where you are right now and I can help.
Meet Jen

My name is Jen Rivas and I'm a mother to three amazing little girls.
I help busy moms raise healthy kids without gluten, dairy & refined sugar. All while saving you tons of time & stress.
I have taken all my knowledge, expertise and experience and I am ready to share it with moms like you.
I CAN help you...I WILL help you!
I will be there every step of the way to help guide you through the transition and make it seem so easy and doable!
I’m not a trained chef. In fact, I never really enjoyed cooking until it became a necessity for me after my daughter's diagnosis.
Being determined, it took me hundreds of hours in the kitchen, on Pinterest, reading cookbooks...and I have a long list of epic fails to prove it! But as I peeled back the onion on nutrition, dealing with picky eaters and learning how to infuse flavor into dishes with simple and whole ingredients, it all started to make sense.
Years later, I have a family of 5 that actually LOVE the dishes I make. I have a totally new appreciation and passion for cooking and for the food that we put on our plates.
I believe in the power of a heavy plant based lifestyle, however, I also believe that there is no "one-size fits all" journey to optimal health. I take a much more flexible and open-minded approach for my family and yours.
This challenge isn't about converting you to 100% plant based, but instead to show you how easy, delicious and life changing eating a more plant based diet can be.
I want to introduce you to the
PB3 (Plant Based for 3 weeks) Challenge!
3 weeks of delicious, clean, plant based & gluten free meals along with everything you need to be successful.
Your own personal health coach (me, Jen Rivas!), meal plans, recipes, meal prep videos and guides, a supportive community and so much more.
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This can be YOUR reality when you sign up for the
PB3 Challenge!
Challenge Breakdown
Click the video to get an inside peak of the PB3 Challenge.
Click the videos below to see a few success stories from the Challenge.
Oh but I've got more!
Check out your Bonuses...
Just for being part of this amazing challenge, I'm also going to give you 4 awesome bonuses completely FREE!
All of this is immediately accessible to you at the start of the challenge!
Raising (more) Plant Based & Gluten Free Kids value $99
This FREE book is loaded with tips, tricks, lunchbox ideas and recipes that are sure to please your little ones.
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Learn my top SECRETS that I use to get my kids to eat their veggies and LOVE it!
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Plus 10 Easy Lunchbox ideas that will have your child the envy of their lunch table.


21 Days of Smoothies (Recipe Book) value $69
Never run out of healthy smoothie ideas with this 21 Day Smoothie recipe book. You whole family will love them!
7 Steps to Transition With Ease value $29
Want to know how to really make a healthy habit and lifestyle change stick? Follow these 7 steps and you'll quickly be on the path to better health.

Plant Based & Gluten Free Pantry Staple Checklist value $29
Feeling a little overwhelmed when it comes to what is or isn't GF or PB? This reference will whip your pantry into shape in no time! Conveniently organized to help you navigate your grocery store with ease.
So let's lay it ALL out.
By joining the PB3 Challenge you will receive:
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3 weeks of meal plans (breakfast, lunch, dinner and snacks) along with an easy to follow shopping list value $149
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3 meal prep outlines along with 3 meal prep video guides that walk you through step by step, how to prep for the week along with time-saving strategies value $249
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Over 28 video recipe guides that show you how your meals will come together in minutes (perfect for the visual learner) value $299
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3 Live group Q&A's with myself, your private health coach and nutritionist, where you are free to ask all your burning questions and get immediate feedback value $299
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24-hour email support value $99
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Access to our private Facebook group value priceless!
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Bonus: Pantry Staple Checklist value $29
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Bonus: My ebook 7 Steps To Transition With Ease value $29
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Bonus: Recipe book with 21 Days of Smoothies value $69
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Bonus: My ebook Raising Plant Based & Gluten Free Kids value $99
This Challenge which has a value of $1321 is available to you for
ONLY $197!
By having a meal plan and shopping list that is set up to minimize food waste, the challenge will pay for itself after a few weeks!
What Happens Now?
1. Click "JOIN THE CHALLENGE!" and complete your payment.
2. You’ll get a confirmation email with instructions to get you started (don't forget to check your spam).
3. Join the private Facebook group.
4. Log in and begin the first module!
You can dive in right away, work at your own pace, or follow along with the group at the kickoff on Sept 21st!
This Challenge will kick off Sat, Sept 21st. Claim your spot now!
Don't wait! This opportunity only comes around a few times a year!
My Guarantee
I have poured my heart and soul into the PB3 Challenge. I believe in it completely -- so much so that I would recommend it to all my family, friends and strangers in the grocery line.
That’s why I offer a rock-solid 21-Day Guarantee. No questions asked. If you are unhappy or unsatisfied with the PB3 Challenge for any reason, I’ll refund your money.
All I ask is that you complete the full 3 weeks of the challenge, including making the meals and attend one Live Q&A.
The Choice is Yours
1) You can continue to figure it out on your own and hope you get it right.
Just keep doing what you are doing. Allow things to be as they are.
But here's my question to you- If your life, health, and eating habits are completely the same in 6 months would you be ok with that? After all, if nothing changes...then nothing changes, right?
There is also a chance your situation could get worse.
2) You can scour the internet for free information and figure this out yourself. It's possible because I took this route, but it may take years.
3) You can follow the path of someone who has done this before and has made all the mistakes you are going to make. I can see the pitfalls ahead and redirect you on the right path to success.
I’m pretty sure I know which one of these options will be sure to put a smile on your face ;-)