Healthy home-cooked meals in

less than 20 minutes!

Click the video to learn how your family's meals can be simple, easy and delicious.

The 3 Lies That Kept Me Stuck in Unhealthy Habits and Why I Created the

PB3 Challenge For You.

Lie #1  Meal Prep takes hours!

It doesn't have to take 6 hours on a Sunday, it shouldn't even take 2 hours.  My time-saving strategies  will allow you to meal prep and get on with your day!

Lie #2  I need a Culinary degree

I never enjoyed cooking and wasn't really good at it either. Simple recipes, with a few key ingredients, changed everything.  Step by step videos allow me to be your guide in the kitchen. 

Lie #3  My Kids won't eat it

Reducing the addiction to processed and sugar-laden foods is a real struggle.  If I can do it, you can too.  With my best tips and tricks your kids will be loving food that is actually good for them.

Let me guess...
  • You wish you had more time to meal prep & cook healthier meals

  • ​You feel guilty every time you go through the drive-through instead of making a home-cooked dinner

  • You're overwhelmed and stressed from trying to figure out what you should or shouldn't be feeding yourself and your kids

  • You lack confidence and know-how when it comes to cooking for your family

  • ​Your child's diet consists of chicken fingers, mac & cheese and pizza.

  • You worry about some of your chid's recurring "issues" and know there is a deeper problem 

  • You've tried allll the fads, but nothing sticks

  • You want more energy and are tired of feeling tired

If you’re going through this right now, I’m here to tell you:


It's not your fault and you are not alone.


Me, and so many moms like you, have been through a similar struggle.


The good news is that there is light at the end of the tunnel.


I've been where you are right now and I can help.

Meet Jen

My name is Jen Rivas and I'm a mother to three amazing little girls.


I help busy moms raise healthy kids without gluten, dairy & refined sugar.  All while saving you tons of time & stress.


I have taken all my knowledge, expertise and experience and I am ready to share it with moms like you. 


I CAN help you...I WILL help you!


I will be there every step of the way to help guide you through the transition and make it seem so easy and doable!


I’m not a trained chef. In fact, I never really enjoyed cooking until it became a necessity for me after my daughter's diagnosis.  


Being determined, it took me hundreds of hours in the kitchen, on Pinterest, reading cookbooks...and I have a long list of epic fails to prove it!  But as I peeled back the onion on nutrition, dealing with picky eaters and learning how to infuse flavor into dishes with simple and whole ingredients, it all started to make sense.  

Years later, I have a family of 5 that actually LOVE the dishes I make.  I have a totally new appreciation and passion for cooking and for the food that we put on our plates.


I believe in the power of a heavy plant based lifestyle, however, I also believe that there is no "one-size fits all" journey to optimal health.  I take a much more flexible and open-minded approach for my family and yours.


This challenge isn't about converting you to 100% plant based, but instead to show you how easy, delicious and life changing eating a more plant based diet can be.   

I want to introduce you to the

PB3 (Plant Based for 3 weeks) Challenge!

3 weeks of delicious, clean, plant based & gluten free meals along with everything you need to be successful. 


 Your own personal health coach (me, Jen Rivas!), meal plans, recipes, meal prep videos and guides, a supportive community and so much more.

Imagine how it would feel to experience

all of this and more:

  • Feel more confident and comfortable in the kitchen and know what foods make you and your family feel better and more energetic!

  • Save money with an easy to follow shopping list that focuses on little to no food waste!

  • Stop relying on fast food to get you through the week, but instead have a healthy meal on the table in minutes! 

  • You only have to cook one meal for the whole family and they love it! 

  • ​You have the ability to cook a variety of meals which are new and exciting for you and your kids. You're not stuck in a rut of the same old-same old.

  • No more fights or negotiations with your kids to finish the food on their plate, instead they are always asking for more!

  • Processed foods and sugars are no longer a regular part of your family's diet!

  • Your kids live a healthy, vibrant life with less stomach pains, wild mood swings and hyperactivity!

  • ​Planning & prepping your family's meals is something you actually look forward to and takes only a short amount of time (about an hour a week)!

This can be YOUR reality when you sign up for the

PB3 Challenge!

Challenge Breakdown

Private Facebook Group
  • Get the support, advice, perspective and motivation from moms that are on the same journey as you!

  • Get almost immediate feedback from myself or others who have answers or suggestions.  For example, Lisanne needed suggestions on a restaurant in her area and Michelle needed a suggestion to replace mushrooms.  The group was quick to jump in and help with their questions.

  • Feel heard and understood in a smaller group where you are not just a number.

  • By the end of the challenge feel less stressed and overwhelmed when it comes to meal time!

Live Q&A's
  • Get your questions answered directly, by me, your personal nutritionist and health coach, for the duration of the challenge in our weekly Live Q&A calls.  

  • Every question gets answered!  Not able to make the Live calls, not a problem.  For example, Robin couldn't make the lives due to her schedule, but she posted the question, "We are stuck in a bad habit of the kids expecting dessert every night. Any healthier dessert options or family rules around dessert?"  I was quick to reply with several suggestions for her dilemma.

  • Email support is also available and will be answered within 24 hours.

Inside the 6 Modules
  • With a click of a button, get to anywhere you need to be: shopping list, video recipes, meal plan outline, facebook group, etc.  All accessible on the fly with any computer or smartphone.

  • All sessions are online and you can go at your own pace.  Repeat it again and again as you have access to it forever!

  • Access to over 45 easy and fast recipes that are packed with flavor, minus the gluten, dairy, refined sugar & other animal products that your whole family will love!

  • Shopping lists and meal plans are set up to minimize food waste and put money back in your wallet!

Videos & Guides
  • Save tons on your grocery bills with meal planning and prep strategies that are proven & tested.

  • Join me, in my kitchen as I cook alongside you and guide you step by step.

  • You will have the confidence and resources to make healthy meals for your family every week.  Meals that they will actually love and enjoy!

  • Meal prep will no longer seem overwhelming or tedious.  Maximize your time in the kitchen, with plenty of time to enjoy life outside it. 

Click the video to get an inside peak of the PB3 Challenge.

Click the videos below to see a few success stories from the Challenge.

Oh but I've got more!

Check out your Bonuses...

Just for being part of this amazing challenge, I'm also going to give you 4 awesome bonuses completely FREE!

All of this is immediately accessible to you at the start of the challenge!


Raising (more) Plant Based & Gluten Free Kids  value $99

This FREE book is loaded with tips, tricks, lunchbox ideas and recipes that are sure to please your little ones. 

  • Learn my top SECRETS that I use to get my kids to eat their veggies and LOVE it!

  • Plus 10 Easy Lunchbox ideas that will have your child the envy of their lunch table.

21 Days of Smoothies (Recipe Book)  value $69

Never run out of healthy smoothie ideas with this 21 Day Smoothie recipe book.  You whole family will love them!

7 Steps to Transition With Ease   value $29

Want to know how to really make a healthy habit and lifestyle change stick?  Follow these 7 steps and you'll quickly be on the path to better health.

Plant Based & Gluten Free Pantry Staple Checklist  value $29

Feeling a little overwhelmed when it comes to what is or isn't GF or PB?  This reference will whip your pantry into shape in no time!  Conveniently organized to help you navigate your grocery store with ease.

So let's lay it ALL out. 

By joining the PB3 Challenge you will receive:

  • 3 weeks of meal plans (breakfast, lunch, dinner and snacks) along with an easy to follow shopping list   value $149 

  • 3 meal prep outlines along with 3 meal prep video guides that walk you through step by step, how to prep for the week along with time-saving strategies    value $249

  • Over 28 video recipe guides that show you how your meals will come together in minutes (perfect for the visual learner)   value $299

  • 3 Live group Q&A's with myself, your private health coach and nutritionist, where you are free to ask all your burning questions and get immediate feedback   value $299

  • 24-hour email support   value $99

  • Access to our private Facebook group   value priceless!

  • Bonus: Pantry Staple Checklist   value $29

  • Bonus: My ebook 7 Steps To Transition With Ease  value $29

  • Bonus: Recipe book with 21 Days of Smoothies   value $69

  • Bonus: My ebook Raising Plant Based & Gluten Free Kids   value $99

This Challenge which has a value of $1321 is available to you for

ONLY $197!

By having a meal plan and shopping list that is set up to minimize food waste, the challenge will pay for itself after a few weeks!

What Happens Now?

1. Click "JOIN THE CHALLENGE!" and complete your payment.

2. You’ll get a confirmation email with instructions to get you started (don't forget to check your spam).

3. Join the private Facebook group.

4. Log in and begin the first module!

You can dive in right away, work at your own pace, or follow along with the group at the kickoff on Sept 21st!
This Challenge will kick off Sat, Sept 21st.  Claim your spot now!
Don't wait!  This opportunity only comes around a few times a year!

My Guarantee

I have poured my heart and soul into the PB3 Challenge. I believe in it completely -- so much so that I would recommend it to all my family, friends and strangers in the grocery line.

That’s why I offer a rock-solid 21-Day Guarantee. No questions asked. If you are unhappy or unsatisfied with the PB3 Challenge for any reason, I’ll refund your money.

All I ask is that you complete the full 3 weeks of the challenge, including making the meals and attend one Live Q&A.

The Choice is Yours

1)  You can continue to figure it out on your own and hope you get it right. 

Just keep doing what you are doing. Allow things to be as they are. 


But here's my question to you- If your life, health, and eating habits are completely the same in 6 months would you be ok with that?  After all, if nothing changes...then nothing changes, right?


There is also a chance your situation could get worse. 


2)  You can scour the internet for free information and figure this out yourself.  It's possible because I took this route, but it may take years.


3)  You can follow the path of someone who has done this before and has made all the mistakes you are going to make.  I can see the pitfalls ahead and redirect you on the right path to success.


I’m pretty sure I know which one of these options will be sure to put a smile on your face ;-)

21 Day PB3 Challenge

21 Day PB3 Challenge


Still have questions?  Here are some frequently asked ones...

Sign Up to get on the Waitlist

add common obj's and faqs


Do I have to be 100% plant based throughout this entire challenge?

This is what sets this challenge apart from so many others.  There is no such thing as failure!  This challenge is all about showing you how easy and delicious it can be to eat more plants on the daily. This challenge will meet you wherever you're at in your health journey.


I'm so busy.  How much time will this require?

Girl, I hear you!  This is a common concern of most moms today, so you're not alone.  You'll be most successful in this challenge if you can carve out just 1 to 2 hours a week to get the bulk of the meal prep done.  This will set you up for the entire week and your meals will come together in minutes!  


We have food allergies.  Does your challenge contain other common food allergens?

In addition to being entirely gluten free (I use brown rice pasta in all the pasta dishes), this challenge is also void of dairy, eggs, peanuts, shellfish, and fish.  And while some dishes contain soy and tree nuts, I supply you with tasty alternatives or substitutions.


What if I don't have a Facebook account?

If you are not on Facebook you can email me at and I will get back to you within 24 hours. 


I'm not a great cook.  How will this work for me?

I've got you covered!  Not only do I give you the printable written version of all the materials, but you will also get video tutorials of ALL the weekly meal preps and almost all the recipes for each week.  It's like having me in your kitchen guiding you along. 


I've heard switching to plant based causes "digestive issues" after the first few days.  Will that happen to me?

First, let me assure you that this is totally normal.  You see, we don't get a lot of fiber when eating the Standard American Diet, so when we switch to eating a fiber-rich plant based diet, your gut can sometimes, well, get a little overactive.  If you experience this, simply ease up on the beans you're eating and make sure you are drinking LOTS of water!


My husband and kids are meat eaters, they will never eat this!  What would you suggest?

All I can say is you'll never know until you try.  My husband felt the same way, but he LOVED what I was making and some of his favorite meals are plant based now.  It's also important to remember (see #1) that it's not an "all or nothing" program.  Still doubtful, check out some of the testimonials above.


What exactly is plant based?  And will I be getting all the protein, calcium and other nutrients I need?

Great question!  Plant based simply means that there are no animal products or animal by-products in any of the meals (i.e. meat, eggs, milk, yogurt, cheese, etc).  Contrary to many myths, a balanced plant based lifestyle gives you ample protein, calcium and more then enough vitamins and minerals. 


Where would I ask a question if I'm stuck or need some help? 

If you want immediate feedback, the interactive, Facebook group is AMAZING!  It's a secret group only accessible to those in the challenge and it's a great place to stay motivated and excited about your progress.  The more you interact, the more successful you'll be!  So don't be shy...get in there lady!


How many people does this challenge feed? 

The meal plans and shopping lists that you will be provided will feed an average of 3-4 people.  You can easily make the adjustments needed for your family. 


Plant based meals can sometimes be high in carbs.  What if I'm trying to reduce my carb intake?

This is an easy fix.  For rice, you can simply swap out for cauliflower rice or do a mixture of the two and for the pasta, some of my favorites substitutions are spaghetti squash or spiraled zucchini (aka zoodles).


What happens after the 21 days?  Does all this stuff disappear?

Come on girl, would I do that to you?!  You have access to all this information...meal plans, videos, everything, for as long as you want forever!  So no need to worry about it going anywhere.