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Healthy home-cooked meals in

less than 20 minutes!

Click the video to learn how your family's meals can be simple, easy and delicious.

The 3 Lies That Kept Me Stuck in Unhealthy Habits and Why I Created the

PB3 Challenge For You.


Lie #1  Meal Prep takes hours!

It doesn't have to take 6 hours on a Sunday, it shouldn't even take 2 hours.  My time-saving strategies  will allow you to meal prep and get on with your day!

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Lie #2  I need a Culinary degree

I never enjoyed cooking and wasn't really good at it either. Simple recipes, with a few key ingredients, changed everything.  Step by step videos allow me to be your guide in the kitchen. 


Lie #3  My Kids won't eat it

Reducing the addiction to processed and sugar-laden foods is a real struggle.  If I can do it, you can too.  With my best tips and tricks your kids will be loving food that is actually good for them.

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Let me guess...
  • You wish you had more time to meal prep & cook healthier meals

  • ​You feel guilty every time you go through the drive-through instead of making a home-cooked dinner

  • You're overwhelmed and stressed from trying to figure out what you should or shouldn't be feeding yourself and your kids

  • You lack confidence and know-how when it comes to cooking for your family

  • ​Your child's diet consists of chicken fingers, mac & cheese and pizza.

  • You worry about some of your chid's recurring "issues" and know there is a deeper problem 

  • You've tried allll the fads, but nothing sticks

  • You want more energy and are tired of feeling tired

If you’re going through this right now, I’m here to tell you:


It's not your fault and you are not alone.


Me, and so many moms like you, have been through a similar struggle.


The good news is that there is light at the end of the tunnel.


I've been where you are right now and I can help.

Meet Jen


My name is Jen Rivas and I'm a mother to three amazing little girls.


I help busy moms raise healthy kids without gluten, dairy & refined sugar.  All while saving you tons of time & stress.


I have taken all my knowledge, expertise and experience and I am ready to share it with moms like you. 


I CAN help you...I WILL help you!


I will be there every step of the way to help guide you through the transition and make it seem so easy and doable!


I’m not a trained chef. In fact, I never really enjoyed cooking until it became a necessity for me after my daughter's diagnosis.  


Being determined, it took me hundreds of hours in the kitchen, on Pinterest, reading cookbooks...and I have a long list of epic fails to prove it!  But as I peeled back the onion on nutrition, dealing with picky eaters and learning how to infuse flavor into dishes with simple and whole ingredients, it all started to make sense.  

Years later, I have a family of 5 that actually LOVE the dishes I make.  I have a totally new appreciation and passion for cooking and for the food that we put on our plates.


I believe in the power of a heavy plant based lifestyle, however, I also believe that there is no "one-size fits all" journey to optimal health.  I take a much more flexible and open-minded approach for my family and yours.


This challenge isn't about converting you to 100% plant based, but instead to show you how easy, delicious and life changing eating a more plant based diet can be.   

I want to introduce you to the

PB3 (Plant Based for 3 weeks) Challenge!

3 weeks of delicious, clean, plant based & gluten free meals along with everything you need to be successful. 


 Your own personal health coach (me, Jen Rivas!), meal plans, recipes, meal prep videos and guides, a supportive community and so much more.

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Imagine how it would feel to experience

all of this and more:

  • Feel more confident and comfortable in the kitchen and know what foods make you and your family feel better and more energetic!

  • Save money with an easy to follow shopping list that focuses on little to no food waste!

  • Stop relying on fast food to get you through the week, but instead have a healthy meal on the table in minutes! 

  • You only have to cook one meal for the whole family and they love it! 

  • ​You have the ability to cook a variety of meals which are new and exciting for you and your kids. You're not stuck in a rut of the same old-same old.

  • No more fights or negotiations with your kids to finish the food on their plate, instead they are always asking for more!

  • Processed foods and sugars are no longer a regular part of your family's diet!

  • Your kids live a healthy, vibrant life with less stomach pains, wild mood swings and hyperactivity!

  • ​Planning & prepping your family's meals is something you actually look forward to and takes only a short amount of time (about an hour a week)!

This can be YOUR reality when you sign up for the

PB3 Challenge!

Challenge Breakdown

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Private Facebook Group
  • Get the support, advice, perspective and motivation from moms that are on the same journey as you!

  • Get almost immediate feedback from myself or others who have answers or suggestions.  For example, Lisanne needed suggestions on a restaurant in her area and Michelle needed a suggestion to replace mushrooms.  The group was quick to jump in and help with their questions.

  • Feel heard and understood in a smaller group where you are not just a number.

  • By the end of the challenge feel less stressed and overwhelmed when it comes to meal time!

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Live Q&A's
  • Get your questions answered directly, by me, your personal nutritionist and health coach, for the duration of the challenge in our weekly Live Q&A calls.  

  • Every question gets answered!  Not able to make the Live calls, not a problem.  For example, Robin couldn't make the lives due to her schedule, but she posted the question, "We are stuck in a bad habit of the kids expecting dessert every night. Any healthier dessert options or family rules around dessert?"  I was quick to reply with several suggestions for her dilemma.

  • Email support is also available and will be answered within 24 hours.

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Inside the 6 Modules
  • With a click of a button, get to anywhere you need to be: shopping list, video recipes, meal plan outline, facebook group, etc.  All accessible on the fly with any computer or smartphone.

  • All sessions are online and you can go at your own pace.  Repeat it again and again as you have access to it forever!

  • Access to over 45 easy and fast recipes that are packed with flavor, minus the gluten, dairy, refined sugar & other animal products that your whole family will love!

  • Shopping lists and meal plans are set up to minimize food waste and put money back in your wallet!

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Videos & Guides
  • Save tons on your grocery bills with meal planning and prep strategies that are proven & tested.

  • Join me, in my kitchen as I cook alongside you and guide you step by step.

  • You will have the confidence and resources to make healthy meals for your family every week.  Meals that they will actually love and enjoy!

  • Meal prep will no longer seem overwhelming or tedious.  Maximize your time in the kitchen, with plenty of time to enjoy life outside it. 

Click the video to get an inside peak of the PB3 Challenge.

Click the videos below to see a few success stories from the Challenge.